Internal research of Meta company has revealed that the situation for Facebook in India is worrying. There has been a decline in the growth of Facebook in India. Two big reasons have come out behind this decline. One reason for this is the increasing nudity on Facebook and the other is the lack of security and privacy. Facebook’s growth is less compared to other Meta companies like WhatsApp and Instagram. Facebook has seen a decline in a quarter for the first time. Facebook’s finance chief says that high mobile data cost is also a big reason for the decline in Facebook’s growth. India is one of the world’s largest markets for Facebook.
Safety a big concern for women
In its Meta report, it has been revealed that the reason for the low interest among women about Facebook is their security and privacy. This reason had never come up in the report before. According to a Reuters report, content safety and unwanted contacts are a major reason for the non-interest of women. This is one of the major concerns for Facebook. META itself in its report believes that “India cannot be successful in leaving women behind.”
Nudity a big problem
Another big thing has come to the fore in Meta’s research. According to this report, nudity content has emerged as a major problem in the growth of Facebook. The reason behind this is the lack of app design, local language and literacy. The company also believes that there is a lack of appeal among internet users seeking video content. According to research, all these reasons have come to the fore due to the survey conducted with thousands of users.