Tech giant Google is taking steps to ensure that emails from US political campaigns reach users’ Gmail inboxes instead of being automatically dumped in the spam folder. This information has been given in media reports. As Engadget reports, the tech giant has asked the Federal Election Commission (FEC) for approval on a plan to create emails from “authorized candidate committees, political party committees and leadership political action committees registered with the FEC,” as long as they Follows Gmail’s rules on phishing, malware and illegal content.
Google spokesman Jose Castaneda was quoted by Axios as saying, “We want Gmail to provide a great experience for all of our users, including reducing unwanted email, but we don’t filter emails based on political affiliation.” We do.” Castaneda said the pilot program “could help improve inboxing rates for political bulk senders and provide greater transparency in email delivery, while still allowing users to protect their inboxes by unsubscribing or labeling emails as spam.” lets you.”
If the project goes ahead, users will see a prominent notification the first time they receive an email from a campaign. They will be asked if they want to continue receiving such emails. The report states that they will be able to opt out of campaign notices later as well.
